Someone asked your price in March. Nobody ever wrote back.
Customer follow-up and reactivation lives in that conversation that went cold. They didn't say no. They said they'd think about it, and the week ate the thread. Sikorre keeps that conversation alive by email and WhatsApp, and goes looking for the customers who quietly stopped coming.
The people who almost bought are still on your phone.
Nobody deleted them. Nobody wrote to them either. They're sitting in a chat list under three hundred newer messages.
"I'll think about it"
That was six weeks ago. It wasn't a no, it was a maybe with no date on it, and a maybe with no date dies on its own.
The customer who just stopped
They came every month for a year, then didn't. Nobody noticed until someone said their name out loud months later.
Whoever has a slow afternoon
Follow-up happens when the shop is empty and someone feels guilty. Which is never in a good week.
Nobody can answer "who hasn't bought since June?"
The answer exists. It's spread across a phone, a notebook, and one person's memory, so nobody ever pulls it.
What we can't fix first
If there is no contact list, or the one you have is a mess of duplicates and dead numbers, there is nothing to reactivate yet. The first job is cleaning and building that list, and it is boring work that pays off later, not this week.
How follow-up and reactivation work
From the maybe with no date to a customer who buys a second time.
- 01
The contact lands somewhere real
Name, what they asked about, and when. In one list instead of three phones and a notebook.
- 02
The sequence starts on its own
A handful of emails or WhatsApp messages go out spaced over the following days. Nobody has to feel guilty about it.
- 03
The maybe gets a reason to decide
The answer to the question they didn't ask out loud, sent while they still remember your name.
- 04
The quiet customer gets found
After a set stretch with no purchase, they hear from you before they get used to buying somewhere else.
- 05
The reply goes to a person
The second someone answers, the automation steps back and a human closes it.
- 06
A second sale you can count
The follow-up ends in something you can point at, not in a nicer-looking contact list.
Where the follow-up happens
Email and WhatsApp, used for what each one does best.
Sequences that go out over weeks. Good for the slow decision, the price someone is still chewing on, the season that comes back around.
One short message on the app they open forty times a day. Good for the customer who bought before and would come back if reminded.
Reactivation campaigns
A send built for one group only: people who bought and stopped. Timed by how long they've been gone, not by the calendar.
Why keeping a customer is worth the effort
Retention is not a soft metric. It shows up directly in what a business earns.
Research by Fred Reichheld at Bain & Company found that increasing customer retention by about 5% can increase profits by 25% to 95%, depending on the industry.
Harvard Business Review / Bain & Company (Fred Reichheld)Where a second sale is normal, not lucky
- Optical and hearing care
- Vets and pet shops
- Dentistry and periodic check-ups
- Spas and treatments sold by the session
- Subscription businesses
- Distributors and business-to-business sales
What stops falling off the table
- The maybe from six weeks ago hears from you again, on a date somebody chose
- You find out a customer went quiet while it still matters
- Follow-up stops depending on a slow afternoon
- One list answers who hasn't bought since June, in a few seconds
- Email and WhatsApp doing different jobs instead of the same one twice
Questions & answers
What people ask before handing over a contact list.
What is automatic customer follow-up?
A set of emails or WhatsApp messages that go out on a schedule to people who asked and didn't buy, or bought and stopped. The schedule is decided once. After that nobody has to remember anything.
Can this bring back old customers who stopped buying?
That is the whole point of reactivation: finding who went quiet and giving them a reason to come back, instead of waiting for them to think of you on their own.
Does it use email, WhatsApp, or both?
Usually both, doing different jobs. Email carries the longer sequence; WhatsApp carries the short, direct message that gets read the same day.
Where do the contacts come from?
Your own list: people who bought before, people who wrote to you, contacts captured through your ads and forms. We do not buy or import outside lists.
Isn't this the same as spam?
The messages go only to people who already talked to your business or bought from you, and each one is built around a real reason to write. That said, send too often and people opt out. We'd rather send fewer.
Can the messages be personalized?
Yes. What they bought, how long it has been, where the conversation stopped. That is what separates a reactivation message from a mass blast.
Does this work for any type of business?
It works where a customer can buy more than once. If you sell something people buy once in a lifetime, the money is better spent on getting new customers.
Can it connect to my current CRM or contact list?
In most cases, yes. We look at what you already use and connect the follow-up to it instead of asking you to start a new list from zero.
Ready to sell again to the customers you already have?
Send us your list, however messy it is, and we'll tell you how many people in it are still worth writing to.